Our Focus

The campaign will work on changing the perceived ‘masculine’ attitudes and behavior around the following five key themes:


Language is usually not seen as an important contributor for gender inequality, but research over the last decade has suggested that how we speak also influences how we think and grammatical gender can shape how people interpret the world around them along gender lines.



There are distinct forms of active and passive ‘honour’ which can be mapped onto the expectations of traditional masculine and feminine behavior, whereby men are supposed to be assertive and respond with violence to slights upon their own, or their families ‘honor’ and women are expected to maintain their own fragile honor through complete conformity to social norms of feminine behavior.

Freedom of choice

Freedom of choice

In India there is a strong co-relation between very low female employment and freedom of choice for women, which appear to be rooted in the societies concern for women’s “purity.”

Division of labour at home

Division of labour at home

Do men and women do equal amounts of housework and child care today? Although, the domestic division of labour has become more equal over time, especially since the 1950s, yet the gendered division of domestic labour is still very unequal.



The fact that most of the values, beliefs and perceptions with regards to gender role, power equations and aspirations are set in the domestic space and homes is well established. Hence, parenting becomes one of the most crucial pieces of the puzzle which has an enormous role to play if we want to have a large scale impact.

 The Campaign

The Campaign

It’s Possible is a campaign for gender equality which aims at bringing about attitudinal change among men and women. The driving force behind the campaign is the idea that it’s possible to break the gender stereotypes and envisage a society in which all people, regardless of their sex, gender and sexuality have equal rights. While there are laws to deal with complaints of gender violence, we strive to create an environment in which we are able to prevent gender discrimination and violence of any kind. This can be achieved by advocating for gender equality and redefining notions of masculinity.


Veterans who are inspiring the Campaign:
Kamla Bhasin
Kamla Bhasin
Gender Rights Activist
Dr Belinda Bennet
Dr Belinda Bennet
Social Changemaker

Changemakers' Story

Some of our Change-makers narrating their journey

#IRefuse to be the one who is mute to gender based discrimination. #Itspossible


  • Mahila Samman Saptaah

    Its possible Campaign and Uttar Pradesh Police celebrated “Mahila Samman Saptaah” A workshop was organized by Phia Foundationin collaboration with Uttar Pradesh Police at Career Dental College of Sciences and Hospital, Lucknow on Saturday December 9thto celebrate Mahila Samman Saptaah. Around 500 participants from police department, UP Police Mahila Samman Prakosth, youths, CSO, Change Maker, […]

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    Orange Day Celebrationat Phia

    In solidarity with the Orange Day movement, on November 29, Phia organization turned orange to mark 16 Days of Activism Against Gender Based Violence Towards Women and Girls. All employees of the organization wore orange colored clothes to show their support for the cause. As a bright and optimistic colour, orange represents a future free […]

    Read more Orange Day Celebrationat Phia
  • सम्मान या राहत

    आज कल कही भी जाओ चाहे वह शहर के भीतर हो या बाहर किसी राज्य तथा राष्ट्रीय मार्ग पर, एक बड़ा साइनबोर्ड अक्सर नज़र आ जाता है। आप ने भी देखा और पढ़ा होगा, महिलाओं को मिला सम्मान। इस लेख के साथ आत्मसम्मान से भरा एक हंसता चेहरा भी नज़र आता है। उसे देख कर […]

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            Rimil is a sixteen-year-old class eleventh student, who expresses her thought through poetry, sketches and blogs. All the views expressed in this blog are author’s personal views, It’s Possible does not necessarily endorse it.

    Read more Expressions
  • Perception (Previous Work)

    by Rimil She gripped the railing firmly as she huffed catching up her breath. The city was all dark and calm yet threatening. Ruchika’s face was all wet; whether from tears or sweat, even though she considered both of them the same, as both these droplets of water somehow made you cleaner and created more space for […]

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    Poetic Deliberations

    by Rimil I thought I am masculine because I am a man. My thoughts are mine but what others think defines me. Masculinity is what society wants me to be – When I am forced to play cricket When I am laughed at because I love to stitch. When I am not allowed to be […]

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  • Children

    by Manisha Majumdar   My children are the nostalgic reminder of choices, dreams, habits And the history of intimacy. Reminder of the galaxy of emotions, whispers, and gullible genes That had gone into making them Distinct and yet connected.   There are always moments of pause when I think ‘what if’ they are not been […]

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    Being a mother

    by Manisha Majumdar   I am a mother A patriarch to my daughter A matriarch to my son Parenting like a catamaran sailing- The liberated select cocoon around me Is too polite to ask questions On my MOTHER SHIP. Our lives are filled with ‘Too much’ ‘Too little, ‘Too late’ In an allegedly wild way. […]

    Read more Being a mother