PHIA Foundation – It’s Possible Campaign / कर मुमकिन अभियान

“Don’t cry like a girl!” “Behave like a girl!” “Sooraj dhalne se pehle ghar aa jana!” “Biwi ko kaabu mein rakho!” …

We all would have heard of many such statements that reiterates the gender we belong to and hence the reinforcement of respective societal norms that are to be followed. The roles attributed to a particular gender that have evolved over centuries have become so dogmatic that any diversion from these norms is considered nothing less than a sin at times, irrespective of the gender. For few, the COVID-19 lockdown, gave them an opportunity to better understand the lopsidedness of the gendered roles in managing households and doing household chores.  But for a majority, gender inequality still continues to be a reality which resulted in the secondary status to women/girls and any other gender and instigating violence against them.

It is in this context that PHIA took forward this discourse on gender equality in a more structured and strategic manner among young people through the campaign – It’s Possible – to challenge and change gendered stereotypes, norms, attitude, behaviour including notions of masculinities and femininities. The campaign, launched in March 2017, firmly believes in the possibility of women, men and people of all genders to be treated equally. It revolves around five themes – Division of Labour, Freedom of Choice, Honor, Language and Parenting.

The campaign strongly believes that for a change to be long term and sustained, it must start with the self and focuses on initiating dialogues and reflections around the ‘self’, exploring one’s values, beliefs and actions both in the private and public sphere.

In 2017, we collaborated with 120 Change Makers, including members from LGBTQI+ community, in Delhi, Jharkhand, Madhya Pradesh and Uttar Pradesh. Various activities like ‘Ansuni’ - an open mic session, ‘Sab Baraabar’- a street theatre challenge, ‘Kaun Banega Gender Champion’ - a quiz on issues around gender and masculinity and other interactive activities and sessions were organized by PHIA that helped these Change Makers understand others' perspectives and at the same time, broaden their own. We also collaborated with universities like Amity University and Baba Saheb Bhim Rao Ambedkar University in Lucknow, Jamia Millia Islamia in Delhi and organised open discussions on the issues of gender inequality. Through continuous dialogues and discussions, they realized that it is easy to follow any norm but difficult to question or/and change it. The year-long collaboration with them was a life changing process for many among them but most importantly, it was a small step taken by them in the direction of a more equal society. In 2019, we conducted a series of activities under the 16 days of activism like workshops in government schools in UP on ‘gender sensitization through games and interactive sessions’; worked with youth from the community in Delhi around ‘Gender: A dynamic concept’ - to activities in urban slums for adolescent and minors around ‘good and bad touch’ etc. Under the #IncludeUs event, we hosted a power panel with participation of stalwarts from Academics, Human Rights, Queer movement, Media and corporate. As a run up to Women’s day we hosted an event on 6th March 2019 - “Kar Mumkin - A cohesive movement to reimagine a gender equal society” in Lucknow

The main agenda of the campaign is to bring like-minded individuals, organizations, and corporates together to collectively work towards the common goal of gender equality.

Come, join us! Be a part of this amazing self-exploring journey around gender equality. Let’s begin this journey of miles with our first step in the direction of building a better and equal society because IT’S POSSIBLE...

Who can apply?

  1. Applicant should fall between 18 to 35 years of age.
  2. Applicant should be based out of any of these places
    • Bhopal (Madhya Pradesh)
    • Lucknow (Uttar Pradesh)
    • Ranchi (Jharkhand)
  3. Applicant should have an inclination to work on social issues.
  4. Applicant should be willing to volunteer for this campaign for six months.
  5. Applicant should be able to devote two hours per week to this campaign.

Note - PHIA respects and promotes diversity. Applicants from SC / ST / Religious Minorities / Queer / Non-Binary identities are encouraged to apply.